Advertising and Public Relations

Advertising and Public Relations

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Advertising and Public Relations

About the Department

The Advertising and Public Relations department at CIU aims to prepare our students for diverse and highly competitive careers in the fields of Advertising and Public Relations. Our goal is to provide our graduates with the credentials that match or exceed the expectations of the industry and to prepare them to be productive and creative communication experts with social responsibility and ethics. Our department curriculum is in English language which is designed to teach students both theory and practice oriented courses. Our two 20 day lasting summer trainings, first in the field of public relations and second in the field of advertising, enable students to gain experience in these fields and see theory put in practice in real life situations.

 

 Educational Opportunities

With a teaching staff consisting of both academics and media industry specialists, our department prepares its students with the knowledge and skills which match the requirements of the advertising and public relations fields. Advertising and public relations professionals also attend panels, seminars, conferences and workshops for the benefit of students. The department’s Advertising and Public Relations Club is open to all faculty students and serves as a platform for students to organize activities and create advertising and public relations campaigns. Advertising and Public Relations students also have the opportunity to work in the CIU News Agency and CIU Radio and Television studios, which allows them to develop writing and audio-visual skills necessary in the advertising and public relations profession.

  

Career Areas 

Graduating students are able to find employment at a variety of public and private institutions. Those who wish to pursue their career in the field of advertising can be employed in advertising agencies, graphic design studios and marketing departments. Graduates who look for jobs in the field of public relations can find jobs in government offices, municipalities, trade organizations, banks, hospitals, hotels and many other organizations as public relations professionals, corporate communication directors, public relations specialists, or communication experts. Graduates who are interested in further education can continue at the post graduate programs of universities and can pursue academic careers.

 

 

Curriculum

Course Code Course Name Credit Theoric Lab / Tutorial
First Semester
ENG101 Reading and Writing Skills 1 3 2 2
ECON101 Microeconomics 3 3 -
MATH107 BASIC MATHEMATICS 3 3 -
COMM101 INTRODUCTION TO MASS COMMUNICATION 3 3 -
SOCY101 SOCIOLOGY 3 3 -
TURK100 INTRODUCTION TO TURKISH Non-Credit 2 -
COMM133 Media Literacy 3 3 -
TREG100 TURKISH LANGUAGE Non-Credit 2 -
Second Semester
ITEC110 Introduction to Computers 3 2 2
JOUR102 INTRODUCTION TO JOURNALISM 3 3 -
RDTV102 INTRODUCTION TO RADIO 4 3 2
PSYC110 Psychology 3 3 -
ENG102 Reading and Writing Skills II 3 2 2
HIST100 HISTORY OF CIVILIZATION Non-Credit 2 -
TARH100 MODERN TÜRKİYE TARİHİ Non-Credit 2 -
COMM144 INTRODUCTION TO CULTURAL STUDIES 3 3 -
Third Semester
ADPR201 INTRODUCTION TO ADVERTISING AND PUBLIC RELATIONS 3 3 -
ENGL241 ADVANCED READING AND WRITING SKILLS I 3 2 2
COMM261 HISTORY OF COMMUNICATION 3 3 -
STAT203 STATISTICS 3 3 -
RDTV201 INTRODUCTION TO TELEVISION 4 3 2
COMM253 INTERCULTURAL COMMUNICATION 3 3 -
Fourth Semester
COMM222 WRITING FOR MASS COMMUNICATION 3 3 -
COMM242 MEDIA LAW AND ETHICS 3 3 -
ENGL242 ADVANCED READING AND WRITING SKILLS II 3 2 2
COMM212 THEORIES OF MASS COMMUNICATION 3 3 -
BUSN250 INTRODUCTION TO MANAGEMENT 3 3 -
APRXX2 FACULTY ELECTIVE 3 3 -
Fifth Semester
ADPR200 SUMMER TRAINING-I Non-Credit 0 -
ADPR311 PRINCIPLES OF ADVERTISING 3 3 -
ADPR321 PRINCIPLES OF PUBLIC RELATIONS 3 3 -
COMM331 BASIC PHOTOGRAPHY 3 2 2
APRX10 FREE ELECTIVE 3 3 -
COMM383 PROPAGANDA 3 3 -
Sixth Semester
COMM322 PUBLIC ADDRESS 3 3 3
ADPR350 PUBLIC RELATIONS CASE STUDY-I 3 3 -
COMM332 ADVANCED PHOTOGRAPHY 3 2 2
APRXX4 FREE ELECTIVE 3 3 -
JOUR312 FUNDAMENTALS OF LITERATURE 3 3 -
COMM354 SOCIAL MEDIA IN COMMUNICATION 3 3 -
Seventh Semester
ADPR300 SUMMER TRAINING-II Non-Credit 0 -
JOUR431 PAGE DESIGN-I 3 2 2
ADPR451 PUBLIC RELATIONS CASE STUDY-II 3 3 -
FEAS270 RESEARCH METHODS FOR SOCIAL SCIENCES 3 3 -
ADPR423 MEDIA PLANNING IN ADVERTISING 3 3 -
COMM457 POLITICAL ECONOMY AND MEDIA 3 3 -
Eighth Semester
ADPR412 PRODUCTION TECHNIQUES IN ADVERTISING 3 2 2
ADPR422 ADVERTISING AND PUBLIC RELATIONS CAMPAIGNS 3 3 -
APRXX5 FREE ELECTIVE 3 3 -
APRXX1 FACULTY ELECTIVE 3 3 -
ADPR428 INTEGRATED MARKETING COMMUNICATION THEORIES AND APPLICATIONS 3 3 -
ADPR424 MARKETING AND CONSUMER BEHAVIOUR 3 3 -
Elective Courses
RDTV461 HISTORY OF CINEMA 3 3 -
IT101 ITALIAN I 3 3 -
RDTV302 DOCUMENTARY PRODUCTION 3 3 -
GER101 GERMAN I 3 3 -
RDTV342 FILM ANALYSIS 3 3 -
JOUR433 GLOBAL JOURNALISM 3 3 -
RUS101 RUSSIAN I 3 3 -
JOUR454 JOURNALISM GENRES 3 3 -
FRE101 FRENCH I 3 3 -
JOUR381 POLITICAL JOURNALISM 3 3
Years
4
Teaching Language
English
Annual Tuition Fee
6200 €
After discount
3100 €
Degree
Bachelor
Field of Study
MEDIA & COMMUNICATION

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